The question we get asked most is not how many links we can build, but how many will still be there next year. It is the right question. Everything in this process — the vetting, the manual outreach, the post-publication checks — exists to make the answer to that question a good one.
About
Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.
We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.
The working order
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
- Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
- Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
- Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
What we will not do
- No hiding a lost link. If a placement drops we tell you, we chase it, and if it cannot be recovered it comes off the invoice.
- No bulk months. There is a ceiling on how much we place for one client in one cycle, and we hold to it even when asked not to.
- No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
- No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.
- No placements you have not approved. You see the site, the page and the plan first, every time.
- No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
Ways to work together
Audit
- Full profile read
- Competitor gap list
- Anchor distribution map
- Written recommendations
- No placement commitment
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
Who we work with
Below is roughly where the current publisher base sits. It shifts every quarter as sites are added and, more often, quietly dropped.
AutomotiveEnergy and utilitiesHome and interiorsPets and veterinaryEducation and trainingMarketing and advertisingSaaS and B2B software
Languages we run outreach in
- French
- Spanish
- Ukrainian
- Italian
Services
- Reclamation and repair
- Unlinked brand mentions, broken references to pages you moved, links lost in a site redesign. Recovering these is unglamorous and it is frequently the highest-return work available.
- Digital PR outreach
- Longer campaigns built around something worth writing about — original data, a strong opinion, a tool. Slower to start, but the coverage tends to keep arriving after the campaign ends.
- Content support
- If the page you want to build links to is not worth linking to yet, we will say so, and we can help fix it. Building links to a thin page is money spent teaching people the page is thin.
- Competitor gap analysis
- We pull the profiles of the sites beating you, strip out the noise, and show you the publishers that link to several of them and not to you. That list is usually the fastest route forward.
- Niche edits
- Where an existing page already covers your topic well, we approach the editor about adding a reference. Cheaper than a new post and often better placed, because the page already has history.
- Anchor text planning
- Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
What lands in your inbox
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.
Further reading
If any of the above raised a question this page does not answer, start here: